In this article we will find out which reality we are facing and what are the winning strategies to master social networks from a business point of view.

We will clarify what the correct mindset is to make these tools not simply a way to sell, but the way to “be there”: if you are not there you do not exist, if you do not exist you do not sell. Very simple Køb Instagram Følgere.

This is precisely what we are talking about when we refer to web reputation , not of actions with immediate and limited effect, but of a continuous path that will necessarily become organic.

The numbers tell us that about 4.5 billion people in the world are users of one or more social networks , thus bringing the whole category to the top of the ranking of sites and apps for which people use their internet connection and all this. it is even more impressive if we consider that the trend continues to be constantly growing as reported.

In the rest of the article you will discover the correct approach that every business should have to better address this new concept of image and branding .

Understanding social networks and how they have changed the world

All this must make us understand that we have not just a simple phenomenon of the web in front of us , but we are talking about a real social reality that was born, grew and is consolidating right before our eyes.

In this regard, the considerations of one who certainly has a lot to say about web communication are interesting.

To understand how entrepreneurship must relate to all this, we must try to simplify the concept as much as possible and pay attention to the point: we must know how social networks influence real social relationships in a context where interactions have almost zero space-time limits.

Any other more technical or philosophical consideration could also be a good topic for debate or reflection but, in essence, as regards doing business , certainly superfluous.

Today our reality is made up of immediate questions / answers, of boundless searches, of value exchanges sealed by quick “clicks”.

It is not possible to get out of it without suffering any consequences and this is a concept that must be digested both by the large exporting company and by the small neighborhood shop, if not immediately, certainly for the near future.